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According to xi8 media limited, who offer seo services across northern Ireland, the Best Practices when Optimizing Anchor Text Include:
You should use descriptive terms in anchor text. When using anchor text ensure that the text is descriptive enough to enable the user and search engines have an idea of what the linked web page is about. This will enable users to choose whether to follow the text or not.
you should create anchor text that is clear and concise. Only use a few words to constitute anchor text. This is great for easy understanding. The user or search engine can get the relevance of the anchor text easily from the words used. Here you can use key words.
You should differentiate anchor text from the rest of the text in your website by formatting it. This will make it convenient for the user to identify.
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