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  • Monthly Archives: June 2018

    The Right Options Here for the Essential SEO Process

    SEO technologies are constantly changing and for many people it’s not clear. Creating an attractive design that would also be friendly to search engines is one of the most difficult tasks in search engine optimization for web design.

    If you are a designer, is your design friendly to search engines?

    Until now, there are a lot of misunderstandings about the theory of SEO in the societies of designers who have some knowledge and operate with outdated information. As soon as the designer begins to understand the value of optimization, it becomes difficult how to leave the appearance of the site attractive and, on the other hand, make it friendly to search engines. The entire Search Engine Optimization process is important here.

    1. The old tricks are no longer suitable

    Optimization can be difficult to maintain, as SEO technologies are constantly changing. Today, optimization does not mean that the site should look ugly.

    First, forget everything you knew about the keywords meta-tag and the keyword stuffing, these days have already passed. This is a plus for designers, since search engines like good content written in natural language. Such metrics as the density of keywords that spoil the appearance of the site, are in the past.

    If you have been a designer for several years, start over and learn the search engine optimization from good sources. Do not let outdated tacticians think that pages should be seeded with keywords.

    1. Reference References

    Links tell search engines what the pages they refer to are about. This works for both internal links and external ones. The words that you use in the design for citing other pages play a big role. Now there is no need to say “click here” or “look here”.

    In these cases, you can use different methods, for example, refer to the page as a title, or you can put the text “read further, as in Bashkiria deputies want to prohibit fireworks” or “learn more about the tariff plan Standard”. This will greatly improve the internal linking of the site with minimal impact on the design.

    1. Design draws links

    Good news for designers. Most of the time SEO is aimed at attracting links from another part of the web. It’s amazing that this part of the web loves class sites. Good design will improve the trust and experience of users.

    1. Search bots are browsers

    Above, I pointed out that the use of “read on” leaves the search engines blind. Viewing a search engine as a disabled user or another type of browser is exactly the necessary approach that is necessary to create a design-friendly search engine.

    1. Using the hash

    This symbol, called a hash, is a very powerful SEO tool in the hands of a developer who knows what to do with it. The hash creates an element in the link address that is discarded by the search engines and the address will not be unique.