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  • Monthly Archives: June 2018

    The Right SEO Options As Per your Requirement

    When Internet users are looking for information, the first route often leads to a search engine. Around 70% of users decide on a search hit on the first page of the results list. Therefore, positioning your own website on search engines is an important source for your own traffic.

    In order to be optimally positioned here and to achieve optimum results, you can screw in many places and achieve improvements. In our blog post we explain what is meant by SEO and which goals SEO pursues. We also explain basic SEO rules and give some helpful tips on implementing SEO. The right Affordable SEO options are there for the same.

    What is SEO?

    Search engine optimization or SEO (English: Search Engine Optimization) is a sub-area of ​​online marketing and pursues the goal that websites in the SERP (Search Engine Result Pages) appear in higher ranks. A ranking on one of the front places of a search result page secures attention, traffic and ultimately sales for a company.

    Target of search engine optimization

    The goal of SEO is not only a successful placement of your own web content, but also the optimized representation of the search result. The search result published by Google & Co is a kind of business card of every company. The search section (the so-called snippet) should encourage the user to click on the website to go and read the content. It must be ensured that the content and content of the snippet match.

    Since Google is the undisputed market leader in terms of the search engine, we mainly refer to it in our blog post (market share Germany: 94.9%, as of November 2016, source: seo-united.de )

    The OnPage optimization, technical optimization, information architecture and linkjuice are the basic areas in SEO, also “mobile” is one of the important points to rise in the ranking.

    Principles of SEO

    There are a lot of basic rules to stick to. We give below a small outline of the most important rules:

    • Since Google must protect against spam, it is important to continuously insert new content, as Google otherwise evaluates the content as spam and so the ranking decreases.
    • Analysis software is suitable to get to know the behavior of the users better and thus some aspects on the own side z. B. Improve usability.
    • The website should be designed as barrier-free as possible. This includes avoiding large images or Flash content.
    • A sitemap on the site helps Google index the page.
    • Content can be disseminated through linkbaiting (link bait), e.g. B. via social media channels.
    • Use matching keywords.
    • First analyze and not constantly change the website, because changes in the ranking take a while.

    Tips

    There are many web site analysis tools that can be used to discover a lot of optimization potential. We present a small selection of free tools that we also use in our daily work.

    The Right Options Here for the Essential SEO Process

    SEO technologies are constantly changing and for many people it’s not clear. Creating an attractive design that would also be friendly to search engines is one of the most difficult tasks in search engine optimization for web design.

    If you are a designer, is your design friendly to search engines?

    Until now, there are a lot of misunderstandings about the theory of SEO in the societies of designers who have some knowledge and operate with outdated information. As soon as the designer begins to understand the value of optimization, it becomes difficult how to leave the appearance of the site attractive and, on the other hand, make it friendly to search engines. The entire Search Engine Optimization process is important here.

    1. The old tricks are no longer suitable

    Optimization can be difficult to maintain, as SEO technologies are constantly changing. Today, optimization does not mean that the site should look ugly.

    First, forget everything you knew about the keywords meta-tag and the keyword stuffing, these days have already passed. This is a plus for designers, since search engines like good content written in natural language. Such metrics as the density of keywords that spoil the appearance of the site, are in the past.

    If you have been a designer for several years, start over and learn the search engine optimization from good sources. Do not let outdated tacticians think that pages should be seeded with keywords.

    1. Reference References

    Links tell search engines what the pages they refer to are about. This works for both internal links and external ones. The words that you use in the design for citing other pages play a big role. Now there is no need to say “click here” or “look here”.

    In these cases, you can use different methods, for example, refer to the page as a title, or you can put the text “read further, as in Bashkiria deputies want to prohibit fireworks” or “learn more about the tariff plan Standard”. This will greatly improve the internal linking of the site with minimal impact on the design.

    1. Design draws links

    Good news for designers. Most of the time SEO is aimed at attracting links from another part of the web. It’s amazing that this part of the web loves class sites. Good design will improve the trust and experience of users.

    1. Search bots are browsers

    Above, I pointed out that the use of “read on” leaves the search engines blind. Viewing a search engine as a disabled user or another type of browser is exactly the necessary approach that is necessary to create a design-friendly search engine.

    1. Using the hash

    This symbol, called a hash, is a very powerful SEO tool in the hands of a developer who knows what to do with it. The hash creates an element in the link address that is discarded by the search engines and the address will not be unique.