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Over the years, social media has become an integral and primary part of most advertising and branding efforts.
This is not surprising as social media gives businesses the ideal tool to build their brand and forge a favorable relationship with current and potential customers alike.
In essence, social media is about helping people by jumping into conversations with them or answering their questions.
Once they get to know your brand, they are more likely to subscribe to your blog or newsletter.
Once they’ve taken that step, marketing to them becomes relatively easier and they’d be more open about being marketed to.
While seemingly straightforward at first glance, there is more to using social media for branding than meets the eye.
That being said, many marketers and business owners who need help with branding consider getting help from a trusted social media agency a must.
Apart from investing in the services of a reliablesocial media agency, below are some key pointers you need to keep in mind to help ensure your branding efforts becomes a resounding success:
Your blog should be considered a vital part of your website as it can significantly boost your site’s search engine optimization.
However, the idea of writing sometimes sends small business owners into panic.
If anything, you don’t necessarily have to give Shakespeare a run for his money.
One strategy you need to remember when it comes to blogging would be to post links to other content and include information on why you think it is important for your readers.
In essence, you can act as an information broker of sorts.
Case in point: if your business involves providing accounting services, you can post links on money management or tax changes.
As a general rule of thumb, if you can’t find the time to write, becoming a content curator is your next best option.
While your company website is understandably your main hub, you can’t and should not expect all your customers to flock there.
Ideally, you should have a presence where your target audience are likely to hang out.
Fortunately, most blogging platforms will now allow you to automatically send posts to Twitter and Facebook so posting content is so much easier.
Also, while not many are aware of it, asking people to like your page is not enough.
You should aim to offer resources and content that will encourage people to visit your site repeatedly and tell their friends about it.
Unknown to many, a small percentage of customers can have a significant impact on a brand’s social media presence.
These people are aptly called influencers.
Influencers or super-sharers are motivated by building their own reputations.
In most cases, influencers want to be the first to discover something that is of benefit to many.
To encourage influencers to share your content, it would be a good idea to give them something enticing: VIP treatment, exclusives, freebies, etc.
It would also be a good idea to place influencers on a special e-mail list and provide them with advanced notice in case you have special content, sale, or opportunity coming up.
Informing them in advance will give them a chance to also inform and invite more people.
Also, you can take advantage of free analytics tools that will give you insight on the social media channels that are sending you the most visitors.
You can also check for events or links that draw the most people to your website.
In essence, consider it ideal to create special offers and an active presence in social media platforms that bring in the most visitors.